Perspectivas específicas por industria, indicadores clave y casos de estudio que inspiran.
Se utilizó una encuesta transversal con una muestra representativa de 10,000 consumidores para evaluar las actitudes de los consumidores hacia el grado en que una marca influye en su comportamiento de compra y su disposición a pagar precios premium.
29
Importancia percibida de la marca
12
Disposición a pagar premium por la marca
The likelihood of successful opposition often hinges on the delicate balance of factors such as name or logo similarity and overlap in goods and services. When trademarks bear a striking resemblance, the case is relatively straightforward.
The length of the trademark registration process varies considerably between intellectual property offices (IPO) in individual countries. While the protection starts from the date of filing a trademark application, it is not enacted until the IPO examination process is completed.
We are pleased to announce that Trama has joined International Trademark Association with the hopes of expanding the global reach of our services and bringing effective brand protection even closer to all businesses around the world!
We have looked into the last 1,000 trademarks registered in main intellectual property offices, including USPTO (United States), UKIPO (United Kingdom), EUIPO (European Union), CNIPA (China), CIPO (Canada), ROSPATENT (Russia), IPA (Australia), BOIP (Benelux), IGE-IPI (Switzerland), NIPO (Norway), KIPO (Republic of Korea), and CGPDTM (India), exploring the average time it takes for a trademark to be registered in the selected jurisdictions.
Trademark registration provides a wide range of practical benefits that can effectively boost your online presence and effectiveness of online marketing. Team Trama has put together a list of 5 ways to boost your online marketing through trademark registration.
This article focuses on a central question we receive from our clients on a daily basis - should they register a figurative (logo) or textual form of their brand? This question has far reaching implications, all of which are examined in this article.
Brand protection in the form of a trademark registration leads to a positive impact on business performance but also allows for a more effective protection of the brand’s uniqueness in the eyes of the consumers. Small and medium sized enterprises (SMEs) account for 99% of all companies in the EU, creating over 2/3 of the employment opportunities. European Union Intellectual Property Office (EUIPO) has extended a grant opportunity from the last year to allow these companies to get up to 1500€ to support their brand protection efforts.
Brand protection in the form of a trademark registration leads to a positive impact on business performance but also allows for a more effective protection of the brand’s uniqueness in the eyes of the consumers. Small and medium sized enterprises (SMEs) account for 99% of all companies in the EU, creating over 2/3 of the employment opportunities. European Union Intellectual Property Office (EUIPO) has introduced a new grant opportunity allowing these companies to get up to 1500€ to support their brand protection efforts.
A brief summary of the key areas that should be considered prior to trademark registration, saving you time, money and effort.
One of the most common mistakes in the registration of a trademark is the lack of distinctive character of the registered mark, which usually leads to the rejection of the application by the Trademark Office.
