Importancia de la marca en el sector de joyería

Perspectivas, indicadores clave y casos de estudio que inspiran a creadores y retailers de joyería.

Hero - jewellery industry

Indicadores clave sobre la importancia de las marcas

Se utilizó una encuesta transversal con una muestra representativa de 10,000 consumidores para evaluar las actitudes de los consumidores hacia el grado en que una marca influye en su comportamiento de compra y su disposición a pagar precios premium.

  • 19

    Importancia percibida de la marca

  • 15

    Disposición a pagar premium por la marca

rolex

mayo, 20245 minutes read

Rolex vs. Hallmark - Lessons in navigating logo similarity

Luxury watchmaker Rolex has initiated a trademark opposition proceeding against Hallmark Licensing LLC (“Hallmark”) over a logo dispute. The dispute centers around Hallmark's application for a logo featuring "an open crown design circumscribed by a circle that is interrupted by a leaf" for various goods including jewelry, which Rolex argues is too similar to its own iconic crown logo.

appraisal-in-jewelry-shop-786QBR8 2

enero, 20215 minutes read

Diamonds are forever, but not for Tiffany

The initial verdict of the court in favour of $21 million infringement damages to be paid by Costco to Tiffany’s has been overturned, with significant implications for brand protection efforts pursued by jewellery makers and retailers.

close-up-of-female-jeweller-at-bench-checking-ring-UXBC85K 2

diciembre, 20207 minutes read

12 good reasons for jewellery companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for jewellery retailers. This article presents a concise summary of 12 key reasons why every brand in the jewellery industry should think about registering for a trademark.

Protege tu marca y piensa en su futuro con trama™

Flowers