Insights, key indicators and case studies that inspire developers of tech solutions.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
38
Perceived importance of brand
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Willingness to pay premium for brand
Recently, Chinese AI company, DeepSeek, has faced wide-spread privacy concerns in Europe, suffered an enormous cyberattack, and even been accused of IP theft. In addition to all of this, they have filed a US trademark application for the "DeepSeek" brand name just 36 hours after a Delaware-based company filed for the exact same name.
Artificial intelligence is advancing at an incredible pace, and the biggest tech companies—OpenAI, Google, Microsoft, and many others—are scrambling to protect their AI creations. But they’re not just patenting new technologies; they’re also rushing to trademark the names of their AI models and algorithms. Why? Because in this fast-growing industry, branding is just as important as innovation.
Mobile apps are now a big part of our daily lives. People use them for shopping, banking, entertainment, and more. But with the advantages of mobile applications comes a growing risk—brand infringement on app stores. App-related intellectual property (IP) infringement is a pressing issue that affects legitimate businesses and misleads consumers. Let's explore some of the most common threats and ways to combat infringement on app stores.
Navigating the complexities of traditional banking services for small businesses can be challenging, involving intricate processes and extended waiting periods for account approval. In response to this issue, OneMoneyWay was established with the goal of providing a faster and more seamless payment experience. In this interview, Oliver Bentzen, the CEO of OneMoneyWay, shares insights on how they make business accounts easy and accessible for SMEs of every type and structure and empower swift market entry.
"We want to bring people an opportunity to view crypto in different way - more convenient, more understandable." Read the whole story of Zeeves from the perspective of its CFO and HR Lead, Maria Novitskaya, and learn how Trama protects this inspiring brand on its mission to provide an innovative new neobank, which integrates fiat and crypto exchange into a single application.
OpenAI, the pioneering force behind the widely acclaimed AI chatbot ChatGPT, is making strategic moves in the realm of trademarks, filing applications for the names "GPT-6" and "GPT-7" in China. This effort by the company, marked with both legal challenges and great market opportunities, signals a proactive step toward securing its intellectual property rights and fortifying the future of its ever-evolving language models.
Less than three months since Twitter's rebrand, the social media company finds itself entangled in its first trademark dispute with a Florida-based company, X Social Media, over the use of the letter "X" in their respective branding. This case has the potential to establish a precedent for the protection of single-letter trademarks and the resolution of disputes related to them.
In today's fast-paced world of evolving technologies, innovation is not only a hallmark of success but also a driving force that shapes industries and transforms societies. Amidst this whirlwind of innovation, trademarks have emerged as a critical tool for businesses, particularly in the realm of software, apps, and user interfaces. In this article, we will delve into the significance of trademarks in the tech industry, exploring how they protect valuable assets, foster brand recognition, and facilitate healthy competition.
In the world of trademark registration, single letters often present a unique set of challenges compared to words, phrases, or logos containing the letter. While not impossible, the process demands careful consideration of various factors, primarily centered around distinctiveness, non-functionality, and the potential for confusion with existing trademarks. As Twitter undergoes its transformation into "X", we delve into the intellectual property challenges they may encounter, given the abundance of similar trademarks, and the likelihood of sparking a fresh wave of lawsuits in the ever-evolving world of branding and corporate identity.
In today's fast-paced business landscape, managing processes and documents efficiently is critical to success, yet many organizations find themselves struggling with outdated and cumbersome tools. Recognizing the challenge of transitioning from long-used tools, Cequence offers a more automated, intuitive, and affordable approach to process and document management by integrating seamlessly with the existing day-to-day workflow, ensuring a smooth and painless adoption process. With a comprehensive suite of features, including dynamic dashboards for a holistic overview, MS Word integration for effortless document management, and AI-powered analytics for invaluable insights, Cequence sets the stage for enhanced productivity and success.
