Perspectivas, indicadores clave y casos de estudio que inspiran a innovadores que impulsan el progreso tecnológico.
Se utilizó una encuesta transversal con una muestra representativa de 10,000 consumidores para evaluar las actitudes de los consumidores hacia el grado en que una marca influye en su comportamiento de compra y su disposición a pagar precios premium.
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Importancia percibida de la marca
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Disposición a pagar premium por la marca
Trademark registration can be viewed as a crucial step towards the market success. This article presents a closer look into the role of trademark registration in the success stories of Jacuzzi, Ping-Pong and Zamboni, for which the trademark has become more renown than the very product these brands describe.
One of the best things about life in trama™ is that we come into a first-hand contact with inspiring entrepreneurs, their breathtaking inventions and that we can make our small contribution to making their business aspirations come to life! Omniwave is certainly one of these cases and together with Jorn Mineur, project manager at Bloomline which launched its Omniwave technology, we explore the entrepreneurial path that led to this novel product.
Our clients are number one priority for Trama. We take joy in their success and we are glad for their trust that allowed us to protect their brand in the first place. UNIPAS represents one of our clients and we firmly believe that this story from its founder, Ing. Maroš Kara, will inspire other companies to protect their good reputation.
There is a myriad of reasons why trademark registration is of a crucial importance for technological innovators. This article presents a concise summary of 12 key reasons why every innovator driving the technological progress should think about registering for a trademark.
