Insights, key indicators and case studies that inspire emerging firms with great ideas.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
24
Perceived importance of brand
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Willingness to pay premium for brand
Popular design software developer, Figma, has sent an official cease & desist letter to a fledgling Swedish AI startup, Lovable, over their use of Figma's trademarked term 'Dev Mode.' Lovable states they have no intention of respecting the requests of the cease & desist letter, as the term is already so broadly used.
Many small and medium-sized enterprises (SMEs) overlook the importance of trademarks and other intellectual property protections, thinking they are only for big corporations. However, a recent study from the European Union Intellectual Property Office (EUIPO) shows that small businesses with registered IPRs perform significantly better than those without them. Let’s explore why trademarks matter and how they can boost your business growth.
Trademark, design, and patent registrations are essential for businesses looking to secure their intellectual property (IP) and differentiate themselves in competitive markets. To help small and medium-sized enterprises (SMEs) in safeguarding their IP rights, the European Union Intellectual Property Office (EUIPO) and the European Commission have launched the 2025 edition of the Ideas Powered for Business SME Fund. This initiative offers financial support in the form of vouchers, designed to help EU-based SMEs protect their intellectual property.
Brand protection is vital for small businesses, but the process is often confusing, costly, and hard to navigate. Trama was founded to solve this problem, offering a simple and affordable solution for businesses looking to protect their business assets. By streamlining trademark registration, Trama has empowered entrepreneurs and earned recognition from Deloitte’s Fast 50 as a “Company to Watch”, proving that solving a real pain point can drive major business growth.
A strong trademark is more than just a flashy name or a logo; it is a cornerstone of your brand identity and a powerful tool in your business strategy. Investing the time and resources to create a strong trademark means enjoying the rewards of a distinctive and protected brand down the road.
The European startup ecosystem has been experiencing remarkable growth in recent years, playing a pivotal role in driving economic development and innovation across the continent. However, despite the success, Europe still faces significant challenges in terms of securing funding for startups compared to the United States. To tackle this funding gap and ensure the continued growth of the startup ecosystem, a recent joint study by the European Patent Office (EPO) and the European Union Intellectual Property Office (EUIPO) has shed light on the crucial role of intellectual property (IP) rights, particularly patents and trademarks, in facilitating access to finance for European startups.
Starting a new business is an exhilarating journey filled with dreams, aspirations, and the promise of success. However, to transform those dreams into reality, entrepreneurs must lay a strong foundation for their ventures. In this article, we'll explore the eight essential things that every successful startup should have.
Emerging industries, such as biotechnology, artificial intelligence, and renewable energy, are creating unprecedented opportunities for startups and offer fresh avenues for growth and disruption. Amidst this excitement, protecting intellectual property, particularly trademarks, becomes paramount for startups aiming to establish a strong brand presence and safeguard their innovations.
“We came together because we wanted to make sure we help contribute with meaningful solutions and show that sustainability means business; that creating sustainable and impactful businesses can be profitable and impactful at the same time.” Read the whole story of Net Positive Labs from the perspective of its Co-Founder & Head of Ventures, Frank van Beuzekom, and learn how Trama protects this inspiring brand on its mission to accelerate the transformation towards a more sustainable world.
Trademark registration is an effective way to distinguish the company’s goods and services from those of its competitors and ensure a secure brand image in the eyes of the consumers. A brand is what resonates with consumers, making it a vital asset of any business that deserves adequate protection. In order to help businesses to achieve this goal, the European Union Intellectual Property Office (EUIPO) has extended a grant opportunity from last year to allow Small and medium-sized enterprises (SMEs) to get up to 2350€ to support their brand protection efforts.
