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How can I protect my brand name, obtain the necessary paperwork to sell on Amazon and other platforms, and what is the overall process?

Founder & Trademark Attorney

To protect your brand name commercially, you need to register it as a trademark in the jurisdiction where you plan to sell your products. After filing your trademark application, you can use your trademark number to enroll in Amazon’s Brand Registry and access all the benefits the program offers.

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Words to avoid when choosing a trademark

Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.