Renovación de marcas

In the marketing industry, the relationship between agencies and clients is key. However, this aspect is often overlooked by bigger agencies on the market that focus more on delivering standardized services rather than fostering a personalized and collaborative approach. Recognizing that issue, Nockta prioritized a unique approach, placing the alignment of client and agency interests at the forefront of its mission. In this interview, Bugra Abdullahoglu, the Founder of Nockta, shares insights on how they make their business work through goal-oriented relationships with their clients and strategic brand protection.

An integral aspect of brand protection is securing trademark rights, which provide legal exclusivity over the use of distinctive names, logos, slogans, and symbols associated with a company's brand. However, before a company adopts and invests in a particular trademark, it must undertake a vital process known as "trademark clearance search." In this article, we'll explore the significance of trademark searches and the critical role they play in safeguarding a brand's reputation.

Trademark, design, and patent registrations are essential for businesses looking to secure their intellectual property (IP) and differentiate themselves in competitive markets. To help small and medium-sized enterprises (SMEs) in safeguarding their IP rights, the European Union Intellectual Property Office (EUIPO) and the European Commission have launched the 2025 edition of the Ideas Powered for Business SME Fund. This initiative offers financial support in the form of vouchers, designed to help EU-based SMEs protect their intellectual property.