
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
You can base your decision on multiple factors, such as which countries are your website visitors from, where you have the biggest social media presence, where your company is based, what are the biggest markets etc.
You can choose a couple of countries to register in first. It is always possible to expand your registration at a later date. It might be tricky to choose where exactly you want to protect your brand if you post your content digitally. Unfortunately, there is nothing like a global trademark or a global package.
The most important thing is to start somewhere. You can consider your budget, make research on prices and legal services and make a final decision.
Is it better to register trademarks in more countries at once or could this be done in a staged way?
Should I get a trademark when my business expands to a new country?
Do I need to get a trademark in China if I export my products from there?
If I register a trademark in the US, can I still sell my products in the UK with the US trademark?
Does the cost of trademark registration vary between countries?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.