Back to (Inter)national trademarks

I'm running a global SaaS business. Are there any particular countries that I should consider trademarking my brand in, besides my own?

Written by Jan Buza

Co-founder of Trama

If you are running a global business, it might be quite tricky choosing where you want to register your trademark.

Generally, you can consider the big markets first, such as the EU, US, Canada, China, Australia, New Zealand, Japan, Brazil, etc.

If you wish, it is always possible to extend the protection to more countries later. Once you secure the big markets, you can focus on the smaller ones, depending on where you have the most customers.

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