
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
If you register under Class 30, your trademark won't cover salads and smoothies.
Class 30 includes convenience food and savoury snacks, salts seasonings and condiments, baked goods, confectionery, chocolate and desserts, sugars, natural sweeteners, sweet coatings, fillings, bee products, ice creams, frozen yoghurts, sorbets, cooling ice, coffee, tea, cocoa and substitutes thereof, processed grains, starches, baking preparations, and yeasts.
Different types of salads are included under Class 29 (processed vegetables/prepared meals), for example, vegetable salads, fruit salads, potato salads, etc.
Smoothies are covered by class 32 (non-alcoholic beverages). You can choose between fruit smoothies, vegetable smoothies, or smoothies containing grains and oats.
If you want to find out what classes to select on your trademark application, you can try our Class Assist. We also offer a free lawyer's check, where our lawyers recommend classes based on your business description.
Why do I need to list goods and services on my trademark application?
Does the price of trademark registration depend on the number of classes?
How should I choose classes of goods & services for my trademark application?
Does the risk associated with the registration increase with the number of classes?
How do I register a trademark for multiple goods or services?
How can I know that I've opted for the proper classes of goods and services?
If my trademark application gets dismissed, do I lose the fee?
If my trademark is pending can I access the full scope of Amazon Brand Registry benefits?
Can I use a PO Box as the official address on my trademark application?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.