Insights, key indicators and case studies that inspire.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
24
Perceived importance of brand
11
Willingness to pay premium for brand
The word “Christmas” is more than just a name—it’s a symbol of joy, tradition, and celebration for people all over the world. But it’s also a big part of the holiday shopping season, with businesses using the term to sell everything from decorations to food to experiences. This raises an interesting question: Can the word “Christmas” be trademarked?
Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.
Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.
Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.
Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.
Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.
Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.
Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.
Before you commit to a business or product name, it's crucial to ensure that the name is available for trademark registration. This process involves checking whether the name is already in use or too similar to existing trademarks, which could lead to legal complications. Here are 4 best practices for ensuring the name is unique and legally available.
Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.
