News and information about brand protection

Insights, key indicators and case studies that inspire.

Hero - other industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand

meme article cover

June, 20255 minutes read

Top 5 memes that have been registered as trademarks

In the social media age, memes have become interwoven not just with internet culture, but culture as a whole. These comedic, often obscure images and short videos have become almost like a communicational tool between younger generations. It's no wonder then that memes which have achieved global popularity have also been trademarked, as their owners are seeking to capitalize on the mass appeal of the memes through merchandise and other commercial avenues.

G-ADs competitor bidding on branded keywords

May, 20253 minutes read

Competitor bidding on your branded keywords? There’s actually a lot you can do about it!

Competitor bidding on branded keywords is more common than you may think. For disruptive companies that believe their products / services provide a significantly better alternative to incumbent competitors, it is this form of aggressive bidding which allows them to target their audience very effectively. Google in fact encourages this type of behaviour, claiming it opens up the choice for the end customer but let’s be honest, it mainly provides more revenue for Google.

christmas

December, 20245 minutes read

Can a business own the word ‘Christmas’? A Look at trademarks and holiday words

The word “Christmas” is more than just a name—it’s a symbol of joy, tradition, and celebration for people all over the world. But it’s also a big part of the holiday shopping season, with businesses using the term to sell everything from decorations to food to experiences. This raises an interesting question: Can the word “Christmas” be trademarked?

iStock-1584597493

September, 20247 minutes read

100 most frequently used words in trademarks registered in Canada

Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.

iStock-1584597493

September, 20247 minutes read

100 most frequently used words in trademarks registered in the EU

Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.

iStock-1584597493

September, 20247 minutes read

100 most frequently used words in trademarks registered in the UK

Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.

iStock-1584597493

September, 20247 minutes read

100 most frequently used words in trademarks registered in New Zealand

Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.

iStock-1584597493

September, 20247 minutes read

Most frequently used words in registered trademarks: Comparison by NICE classes

Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.

iStock-1584597493

September, 20247 minutes read

100 most frequently used words in trademarks registered in Australia

Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.

iStock-1584597493

September, 20247 minutes read

100 most frequently used words in trademarks registered in the US

Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.

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