Serbia (IPORS) trademark application success rates

Serbia presents a stable and efficient trademark registration environment for both domestic and international brands. In this article we’ll explore filing trends and success rates to help applicants navigate the Serbian trademark system.

By

Igor Demcak

Trademark protection wherever you need it

Application success rate at Serbia’s IPORS: 5-year overview

From 2019 to 2023, Serbia maintained a strong average trademark registration success rate of 85.38%. Approval rates remained consistently high, hovering just above 85%, with only a slight dip in 2023, still keeping Serbia well above the global average.

Applications filed in

Registered

Filed

Success rate

2019

1,823

2,100

86.81%

2020

2,029

2,348

86.41%

2021

1,952

2,271

85.95%

2022

2,043

2,391

85.45%

2023

2,066

2,500

82.64%

Total (average)

9,913

11,610

85.38%

Comparison to regional and global averages

With an 85.38% success rate, Serbia stands out as a favorable jurisdiction for trademark protection. It performs significantly above the global average, falling just short of larger IP markets such as the EUIPO (90.80%) but above the USPTO (56.91%).

Regionally, Serbia’s IPORS also outpaces many of its Central and Eastern European neighbors, including Poland (71.94%), Hungary (76.05%), and Romania (75.55%). It ranks close to Italy (88.09%) and the UK (88.25%), reinforcing its reputation for a reliable and balanced trademark system. Find out more about how this trademark office compares globally in our full report on trademark success rates worldwide.

Country

Office code

Success rate

Serbia

IPORS

85.38

Hungary

HIPO

76.05%

Poland

PPO

71.94%

Romania

OSIM

75.55%

The European Union

EUIPO

90.80%

Several factors contribute to Serbia’s impressive trademark performance:

Predictable and transparent examination

IPORS is known for its clarity in the application process and its adherence to international standards, including those under the Madrid System. This consistency supports applicants in filing successful trademarks.

Reasonable substantive examination

While IPORS conducts full examinations, including checks for distinctiveness and conflicts, its criteria are seen as balanced—not overly strict, yet thorough enough to ensure quality registrations.

Steady filing volumes

Trademark filing numbers in Serbia have remained relatively stable year over year, helping maintain manageable examiner workloads and promoting timely, thoughtful decision-making.

How to maximize your chances of registration success in Serbia

Despite a relatively high success rate of 85.38%, registering a trademark in Serbia requires some preparation and understanding of IPORS procedures. To improve your likelihood of approval, it’s recommended to begin with a comprehensive trademark search to identify any potential conflicts. Ensure that your mark is distinctive and not merely descriptive, and clearly define the goods and services associated with your application.

Working with a qualified trademark lawyer is one of the most effective ways to increase your chances. A trademark lawyer can help navigate the complexities of the IPORS process, respond effectively to Office Actions, and build a solid filing strategy from the start.

If you are currently preparing to submit your first trademark application, we’ve put together a detailed guide on how to strengthen your chances of success, with multiple pieces of advice directly from our trademark lawyers with years of experience. You can also take advantage of Trama’s free lawyer’s check to receive expert feedback on your trademark and guidance on the best steps forward.

Igor Demcak
Igor Demcak

Trademark Attorney

Founder of Trama

7 year experience in IP protection

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