Application success rate in Japan: 5 year trend
In Japan, trademark registration is managed by the Japan Patent Office (JPO), an agency under the Ministry of Economy, Trade and Industry.
Over the past five years, Japan has maintained an average trademark application success rate of approximately 78.78%. The success rate has steadily improved since 2019, where it was under 70%, to stabilizing above 80% in recent years. This indicates a balanced examination system that favors well-prepared applications.
Applications filed in | Registered | Filed | Success rate |
|---|---|---|---|
2019 | 117,758 | 170,976 | 68.87% |
2020 | 125,603 | 162,940 | 77.09% |
2021 | 138,534 | 164,384 | 84.27% |
2022 | 123,468 | 150,251 | 82.17% |
2023 | 120,885 | 146,426 | 82.56% |
Total (average) | 626,248 | 794,977 | 78.78% |
Comparison to major IP Offices
Japan’s average success rate of 78.78% is slightly below jurisdictions such as the EU (90.80%), but significantly higher than the US (56.91%) and Canada (50.76%). Find out more about how this trademark office compares globally in our full report on trademark success rates worldwide.
Country | Office code | Success rate |
|---|---|---|
Japan | JPO | 78.78% |
South Korea | KIPO | 63.20% |
Vietnam | IP-VIETNAM | 56.05% |
The United States | USPTO | 56.91% |
Canada | CIPO | 50.76% |
The European Union | EUIPO | 90.80% |
Several key factors contribute to Japan's moderate-to-high success rate:
Structured Examination Process: The JPO applies both absolute and relative grounds during examination. This comprehensive review makes the system more rigorous than some jurisdictions, but predictable for those who understand it.
Language and Format Standards: Applications that don’t conform to Japan’s format, classification, or linguistic expectations are more likely to face rejection. This can be particularly challenging for foreign applicants unfamiliar with Japanese IP norms.
How to maximize your chances of registration success in Japan
Despite a relatively healthy success rate, around 1 in 5 trademark applications in Japan are rejected. To improve your likelihood of approval, it’s recommended to begin with a comprehensive trademark search to identify any potential conflicts. Ensure that your mark is distinctive and not merely descriptive, and clearly define the goods and services associated with your application.
Working with a professional trademark lawyer is often the best way to navigate the system. They can help you avoid procedural missteps, respond effectively to Office Actions, and provide clarity on unique aspects of Japanese trademark law.
If you’re preparing to register a trademark in Japan, don’t miss our comprehensive guide created by experienced IP attorneys. You can also take advantage of Trama’s free lawyer’s check for personalized feedback on your trademark before you file—ensuring a stronger start from day one.
