Application success rate at Ecuador’s SENADI
In Ecuador, trademark applications are managed by the Servicio Nacional de Derechos Intelectuales (SENADI), previously known as the Ecuadorian Institute of Intellectual Property (IEPI). SENADI is the state authority responsible for all intellectual property rights—including trademarks—under Ecuadorian law.
Over the last five years, Ecuador has maintained an average trademark registration success rate of 78.59%, signaling a robust and accessible IP system. While some year-to-year fluctuations have occurred, the overall trend indicates that most applications result in successful registrations—particularly when filings are properly prepared and aligned with national requirements.
Comparison to regional and global averages
Ecuador’s success rate of 78.59% places it well above the global average, and ahead of key markets like the United States (56.91%), Brazil (51.15%), and Mexico (71.62%). In the South American context, Ecuador performs admirably, offering a more predictable path to registration than countries like Peru (47.30%) and Argentina (84.22%)—which, although slightly higher, have more variable systems.
Find out more about how this trademark office compares globally in our full report on trademark success rates worldwide.
Country | Office code | Success rate |
|---|---|---|
Ecuador | SENADI | 78.59% |
Peru | INDEOCPI | 47.30% |
Argentina | INPI | 84.22% |
Mexico | IMPI | 71.62% |
Brazil | NPI | 51.15% |
The United States | USPTO | 56.91% |
Explaining Ecuador’s strong trademark performance
Efficient examination process
SENADI has consistently demonstrated the capacity to process applications in a timely and structured manner. The office applies clear guidelines while still maintaining rigorous standards for distinctiveness and legality.
Accessible IP system
Ecuador’s commitment to improving public access to IP services, including online tools and legal resources, has helped streamline the application process and reduce common filing errors.
Stable filing trends
The country has seen a relatively steady volume of applications, enabling examiners to manage workloads effectively and maintain a high quality of decision-making.
How to maximize your chances of registration success in Ecuador
Despite the relatively high average success rate of 78.59%, registering a trademark in Ecuador requires some preparation and understanding of the procedures. To improve your likelihood of approval, it’s recommended to begin with a comprehensive trademark search to identify any potential conflicts. Ensure that your mark is distinctive and not merely descriptive, and clearly define the goods and services associated with your application.
Partnering with a trademark attorney familiar with the legal landscape can significantly improve your chances. They can help anticipate objections, prepare your application thoroughly, and represent you throughout the process if issues arise.
If you are currently preparing to submit your first trademark application, we’ve put together a detailed guide on how to strengthen your chances of success, with multiple pieces of advice directly from our trademark lawyers with years of experience. You can also take advantage of Trama’s free lawyer’s check to receive expert feedback on your trademark and guidance on the best steps forward.
