Benelux (BOIP) trademark application success rates

Understanding trademark application success rates is essential for businesses aiming to protect their brand identity. Each region has unique legal standards and administrative procedures that influence trademark approval outcomes. In this article, we’ll look at the trademark application success rate in the Benelux region—covering Belgium, the Netherlands, and Luxembourg.

By

Igor Demcak

Trademark protection wherever you need it

Application success rate in Benelux: 5 year trend

Trademark registration in the Benelux region (Belgium, Netherlands, Luxembourg) is managed by the Benelux Office for Intellectual Property (BOIP).

Over the past five years, Benelux has maintained an impressive trademark application success rate, averaging 90.90%. While annual rates have fluctuated slightly, the overall system remains highly efficient and applicant-friendly.

Applications filed in

Registered

Filed

Success rate

2019

18,654

20,417

91.37%

2020

19,056

23,842

79.93%

2021

23,733

23,969

99.02%

2022

18,235

19,210

94.92%

2023

18,448

20,509

89.95%

Total (average)

98,126

107,947

90.90%

Benelux chart

Comparison to major IP Offices

Benelux outperforms several larger jurisdictions when it comes to trademark approval rates. For instance, both the United States (56.91%) and Canada (50.76%) have significantly lower success rates. Find out more about how this trademark office compares globally in our full report on trademark success rates worldwide.

Country

Success rate

Benelux (BOIP)

90.90%

The European Union (EUIPO)

90.80%

The United States (USPTO)

56.91%

Canada (CIPO)

50.76%

The reasons for Benelux's strong performance include:

  • Streamlined Filing Process: The BOIP provides a simplified and transparent registration procedure, supported by digital tools that help reduce errors and speed up processing.

  • Smaller but Stable Market: The Benelux region sees a moderate volume of applications, which reduces overcrowding in certain classes and lessens the likelihood of conflicts during examination.

How to maximize your chances of registration success in Benelux

With an average success rate of 90.90%, trademark registration in Benelux is generally straightforward—but still requires careful attention to detail. To improve your likelihood of approval, it’s recommended to begin with a comprehensive trademark search to identify any potential conflicts. Ensure that your mark is distinctive and not merely descriptive, and clearly define the goods and services associated with your application.

Working with a trademark lawyer familiar with BOIP procedures can further improve your chances. A legal expert can assist with pre-filing strategy, monitor for potential oppositions, and help defend your mark if challenged.

If you're preparing to file your first Benelux trademark application, we’ve compiled a practical guide featuring expert tips from our experienced trademark lawyers. You can also benefit from Trama’s free lawyer’s check, which provides personalized feedback and recommendations before you submit your application.

Igor Demcak
Igor Demcak

Trademark Attorney

Founder of Trama

7 year experience in IP protection

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